In order to help ease the initial reservations of inquiring about their services and to make their potential clients feel much more at ease, Hairfax Atlantic needed their website to invoke the same intimate and inviting feel that comes with every consultation. Video testimonials with previous clients as well as the owner, plenty of tips and consultation on dealing with hair loss, and even the ability to set up a meeting with a previous client all aim toward the goal of eliminating initial barrier of feeling distressed with a new client. Visit the site at www.hairfax.caView project details
The Hairfax website is optimized to ensure maximum search engine optimization. Imagery and text are separated accordingly with the latest styling methods allowing for search engines to pick up every last keyword.
With the entire website built on a content management system, Hairfax staff now have the ability to easily update and add new content to the site. In addition, the system also takes advantage of several features including related posts that allow new blog entries to be placed with related treatments and procedures.
As yet another method to help ease those initial reservations with prospective clients, a series of video testimonials from past clients were developed. These clients share their past experiences in order to offer peace of mind.