Lacking a united branding identity, the 24-hour Sports Rock Dieppe pub approached Point Click Media to help unify their brand visually in an effort to help promote both the family restaurant and late night aspects of the restaurant. Using the existing logo that had been established in 1997, a new series of menus, stationary package and various advertising campaigns would help achieve this goal.View project details
As part of the unification of printed materials, a new series of food menus including a main menu, breakfast, after hours, and kids menus were developed.
A series of drink menus for cocktails, wine, beer, martinis and liquor were designed.
In addition to printed materials for the restaurant, Point Click Media also handled promotional materials for various charitable events organized by the restaurant including an auction and golf tournament with proceeds toward the Moncton Hospital Neo-Natal Unit.