Category Archives: Web Tools
Social Media Mistake #2: Live and Let Die
By Matt Cook Point.Click Media The following is part 2 in our series about social media mistakes. To refresh yourself on the previous topic, see this link: Mistake #1: Being a guru A common consequence of Mistake #1 is that after signing up on 30 different social media sites and bombarding your email inbox full
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Social Media Mistake #1: Being a Guru
By Matt Cook Point.Click Media The following is part 1 of 5 in our series about social media mistakes: As people grow increasingly comfortable with social media and as entrepreneurs begin to realize the potential marketing power behind them related to their business, it’s quite common to get all worked up into a frenzy and
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Getting With the Times
By Matt Cook Point.Click Media Back in the day – which in technology terms can stand for as little as 5 years ago – Content Management Systems (CMS) were virtually unheard of for the average small business. In order to update your website you needed a web developer in house or on call who knew
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You Down with CPC?
By Matt Cook Point.Click Media Most businesses owners would agree that advertising budgets can be a pain to manage. “How much should I be spending on advertising? Where should I be advertising? What mediums? What campaigns?” The list goes on. What a lot of people don’t realize is the research that needs to be performed
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Have you gone viral?
By Matt Cook Point.Click Media There’s no doubt that YouTube has quickly become an internet phenomenon. It’s caught on quicker than the H1N1 virus. The ability to watch videos from all over the world allows people to keep up to date, reminisce, or just simply rot their brain with every category of video imaginable. But
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Twitter Me This
By Matt Cook Point.Click Media As much as anyone might wish to avoid it, there’s no denying that Twitter is as much a face on the technological Mount Rushmore of today as are Facebook, YouTube, or Google. Why do I want to read about someone taking their morning vitamins or reading the paper? Well, for
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Part 2: Social Media Marketing with Yahoo! Answers
By Matt Cook Point.Click Media Last week we took an introductory look at the possibilities of leveraging your web traffic with Yahoo! Answers. To refresh yourself on our introductory session click here. This week we’re going to get into the ooey-gooey, soft-and-chewy inner workings of Yahoo! Answers to show you the proper way to push
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Part 1: Social Media Marketing – An Introduction to Yahoo! Answers
By Matt Cook Point.Click Media One of the best and most efficient ways to promote your product or service without spending a dime is to offer people a solution to their problems and to let them explore this solution on their own. As we know, most people don’t respond well to a pressuring situation and
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