Category Archives: Web Tools

Never Forget Where You Came From

It’s pretty easy to become overly focused on all of the new social media avenues, trending topics and buzz words that are floating around the web.  Hey, of course you want to create that elusive viral campaign that will drive the customers to the front door in droves and gets everyone hot and sweaty, but

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Get Your Stealth On

Depending on how much of a techno-newbie you might be, you may or may not be aware that all of your online activities are stored on your computer while you browse the internet. For example your browser keeps a history of websites you’ve visited and logs of usernames and passwords that you’d be totally screwed

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Do You Comply?

A properly developed website should take into account the plethora of potential technological barriers that the design may face across a multitude of internet browsers – and there are plenty: Internet Explorer, Firefox, Chrome, Opera, Safari, Mobile Safari… and those are just the major browsers. There are still oodles of other browsers out there that

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Using Google Apps On Your Own Domain

Proper organization has become a business necessity that is increasingly crucial to success. In the past, organization didn’t involve a whole lot. You sat behind a stack of papers that busted through the ceiling tiles that are “to be filed” and you had a boss that came around a few times a day to make

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3 Free Ways to Start Serving Web Ads

By Matt Cook Point Click Media If you’re looking to expand the revenues brought in by your little chunk of real estate on the interwebs and have it begin pulling its own weight, you may want to look at selling advertising. We’ve recently put together a three-part series outlining some things you’ll need to consider

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Are You On the List?

By Matt Cook Point Click Media You know, I could come up with a bunch of cheesy metaphors and crazy statistics about how many people around the world use Google, but let’s be honest; you already know it’s a lot. Google isn’t just a search engine anymore. They’re developing everything from email to business applications,

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Advertising with Facebook

By Matt Cook Point Click Media If you’re not familiar with Facebook by now, chances are you’re probably some form of Yeti creature living in the Himalayas and avoiding human contact at all costs. Allow me to attempt put the scale of Facebook into perspective. There are over 500 million people on Facebook. That’s the

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Part 3: Playing The Rate Card

By Matt Cook Point Click Media After you’ve acknowledged which parts of your website have the most potential for advertising revenue, and after you’ve decided exactly what types of advertising you’ll be offering, you’ll need to decide on a value for each of those spaces and assign pricing for it. This is likely to be

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