Category Archives: Tips and Tricks
Transitioning Your Printed Materials to the Web – Part 1: Layouts
By Matt Cook Point Click Media If your business is looking to start leaving a footprint on the web, you should know that it’s not uncommon to start by using existing branding and materials to create a website. Let’s face it, we all have budgets and unless your business is brand spankin’ new or growing
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Encouraging Teasing on the Web
By Matt Cook Point Click Media Whoa, before the anti-bullying activist SWAT team rappels down from the rafters and jams a 12-gauge into my mouth, let me make one thing perfectly clear. Teasing is not cool, unless it’s on the web or in media in general. OK! OK! Wait, don’t shoot! Teasers have been around
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Part 2: Driving Traffic to Your New Website for Pennies a Day
By Matt Cook Point.Click Media Last week, in the first half of this 2 part series, we offered a few ways to help you get your website off the ground by providing free methods of driving traffic to your website to help your organic search engine rankings. This includes updating your website with regular content
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Part 1: Driving Traffic to Your New Website – For FREE
By Matt Cook Point.Click Media It’s the nature of the entrepreneur. You’ve invested some money into your website, giving it a fresh new look and all kinds of great new features that are going to have your customers drooling and itching to throw fistfuls of cash at you like Steve Jobs at an Apple Developers
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Avoid Being Locked Out of Your Own Website
By Matt Cook Point.Click Media It’s a common problem that pops up from some businesses… “How do I get control of my domain?” It could be that you purchased the domain several years ago and have lost the account information, or perhaps you had originally hired someone else to manage the domain for you and
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Sniffing Out A New Home
By Matt Cook Point.Click Media Everyone wants to be the top dog when it comes to search engine rankings. It’s a highly competitive field out there. But for small businesses who are just beginning to establish a web presence, it can be like trying to observe the constellations through the Hubble Space Telescope. You can
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Getting Your Blog Up and Running
By Matt Cook Point.Click Media Keeping up with your blog can be a daunting task. Many bloggers are hungry to get going and only a few short weeks into it realize that they’ve severely underestimated the work involved in keeping all portions of their website up to date. Our goal this week is to help
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Do-It-Yourself SEO
By Matt Cook Point.Click Media By now, if you’ve put any amount of time into developing your brand on the web, you’ve likely figured out quite quickly that Search Engine Optimization (SEO) is key to solidifying your web presence. But operating a successful website is not quite the Field Of Dreams you thought it might
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Does your site load within the 3 seconds you have to grab someone’s attention?