Category Archives: Branding Tips
What’s in a Logo?
By Matt Cook Point.Click Media Is there a more important piece to your overall brand than your company logo? Your logo is essentially the face of your business in the commercial world. It’s important to have a name, brand, and overall image that you’re proud to stand behind. So what makes a good logo? A
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Making a List and Checking It Twice
By Matt Cook Point.Click Media It’s that time of year again, folks. No, I’m not referring to that time of year when a jolly fat guy in a red suit flies across the planet in a reindeer powered sled, jamming his 400 pound torso through every 2×3 chimney on God’s green (or white) earth in
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Part 2: Brainstorming Your Blog – More Brainstorming Ideas
By Matt Cook Point.Click Media Last week we got underway with presenting some ways that will help you generate ideas for your blog. The following is the second half of our list of 10 ideas to help keep you awake when brainstorming:
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Part 1: Brainstorming Your Blog – Where to Start?
By Matt Cook Point.Click Media Productions Having a bout of writer’s block? Whether you’ve been following our blog for a while now or if you’ve just begun tuning in, you’ll want to revisit our introductory article on blogging located here. Maybe you’ve already begun blogging and have quickly run out of ideas, or maybe we’ve
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Part 1 – Usability: Setting the Tone
By Matt Cook Point.Click Media It’s no secret that with the advancement of information technology over the years, our society has become accustomed to the ‘Quick N’ Easy’ methodology. From TV dinners to spray-on hair in a can, this mentality has fulfilled 2 major purposes – first, is has allowed us to pool existing technologies
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Branding Your Vehicle
By Matt Cook Point.Click Media How would you like to have a mobile, 24 hour, rolling advertisement? Sounds great doesn’t it? What better way to promote your business than by branding your company vehicle. When you’re out and about during the day or simply parked at the office, it’s an extra place to have your
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Taking Advantage of Multiple Domain Names
By Matt Cook Point.Click Media It’s a simple question that we get asked all the time: “Can I own more than one domain name?” Of course you can. Any person or business can own as many domain names as they please. In fact, we often encourage businesses to take advantage of it. At one time,
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Is my website ripe for a redesign?
By Matt Cook Point.Click Media The title says it all. This is a common question that is asked to us all of the time. How do I know if a redesign is in order? It may be that you’ve had your website running for a few years, or just built or redesigned within the last
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