Category Archives: Branding Tips
5 Marketing Tips Straight from Your Kids
Children can certainly be an ambitious breed. They are so eager to fill their ever-growing little coconuts with more and more knowledge every day. They are sponges really. Every kid also eventually sees the value in a dollar, and although they may value that dollar differently than us ‘grown-ups’, it usually doesn’t take them long
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Breaking Down Branding – Part 2: Visualizing Your Brand
In part one of this series we examined the definition of a brand and how it’s not just what you see. In part two however, we break down branding into visual aspects. To achieve the positive emotional goal that you desire from your audience, your brand likely relies on a series of visuals. These visuals
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Breaking Down Branding – Part 1: What is a Brand?
There have been many endless debates over what a brand entails. Hundreds of books, articles and theses have been written on the subject. There exist all kinds of groups that view branding in a variety of forms. Most commonly, there is large group of people who view a brand as simply as a logo, some
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Is Your Site Social Media Friendly?
Our insatiable hunger for information has only grown exponentially with the advent and evolution of social media. It’s true, society has become the Blob – a giant Jello-like amoeba slurping through the streets feeding on any sort of information it can get from politics to sports to this. Quicker. Faster. More! So how does your
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3 Things To Live By With Social Media
By Matt Cook Point Click Media There’s a good chance that by now you’ve signed up for a Facebook profile, Twitter account or MySpace page at some point. Heck, maybe you’ve been enlisted to all of the above. If you’ve recently decided to take your business into the social media world, you’ll notice that there’s
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Dealing with Negative Comments on Your Website
By Matt Cook Point.Click Media The old adage that there’s no such thing as bad press isn’t entirely accurate in today’s world. Look no further than Apple’s recent antenna problems with the iPhone 4. Just ask Steve Jobs and the Apple shareholders what the cost of bad press is. You thought you were insane for
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Part 2: Driving Traffic to Your New Website for Pennies a Day
By Matt Cook Point.Click Media Last week, in the first half of this 2 part series, we offered a few ways to help you get your website off the ground by providing free methods of driving traffic to your website to help your organic search engine rankings. This includes updating your website with regular content
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Part 1: Driving Traffic to Your New Website – For FREE
By Matt Cook Point.Click Media It’s the nature of the entrepreneur. You’ve invested some money into your website, giving it a fresh new look and all kinds of great new features that are going to have your customers drooling and itching to throw fistfuls of cash at you like Steve Jobs at an Apple Developers
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