Category Archives: Branding Reviews
Part 1: Travelling the Amazon
By Matt Cook Point.Click Media With web trends dipping and diving into new avenues every day, and with the increasingly rapid evolution of technology in online shopping, there’s one website out there that has seemed to weather every storm and, in many cases, set the trends themselves. There’s no questioning Amazon’s place in e-commerce history.
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Part 2: How Larry King is Defining the Universe
By Matt Cook Point.Click Media Last week we started looking at CNN as a trend setter and how we can gauge the evolution of the web by following the progress of one website. The biggest things we’ve noticed from 2000 to 2004 is the increasing demand for interactivity but also the lack of direction for
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Part 1: How Larry King is Defining the Universe
By Matt Cook Point.Click Media There’s a common expression that’s used here at Point.Click Media and within the web industry when you want to find out about mainstream trends relating to web design or development. For example, if you want to find out what the current resolution trend is for the web or perhaps a
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Rebranding Reviews: AOL
By Matt Cook Point.Click Media Note: Point.Click Media was not involved with this project. This is merely a review for study purposes. Good ol’ AOL. Yes, unfortunately they are still around. America Online: the same company that’s been dedicated to making the technologically unsavvy kill themselves since 1997. You may also recognize them as the
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Rebranding Reviews: Boston Red Sox & Baltimore Orioles
By Matt Cook Point.Click Media Note: Point.Click Media was not involved with this project. This is merely a review for study purposes. Baseball logos are known for being notoriously tacky and way over the top. Apparently, for some reason back in 1849, the forefathers of baseball got together at a round table with their stovepipe
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Rebranding Reviews: Pizza Hut
By Matt Cook Point.Click Media Note: Point.Click Media has not been involved with this project. This is merely a review for study purposes: The Pizza Hut chain is no stranger to change and experimentation. Not too long ago they recently changed a number of their US and UK restaurants to adopt the moniker “Pasta Hut”
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Rebranding Reviews: Kraft Foods
By Matt Cook Point.Click Media Note: Point.Click Media has not been involved with this actual project. This is merely a review for study purposes: Kraft Foods has long been a conglomerate of several brands that operate under one main roof. Not only are they the makers of Kraft Dinner – making meal choices easy for
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Rebranding Reviews: Gatorade
By Matt Cook Point.Click Media Note: Point.Click Media has not been involved with this actual project. This is merely a review for study purposes: With Pepsi recently undergoing a rebranding of sorts, you won’t be shocked to hear that Gatorade is a Pepsi product. With Pepsi taking an abbreviated approach to many of its products
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