Category Archives: Branding Reviews
Breaking Down Branding – Part 3: Your Logo
In part one of this series we began by explaining how a brand is not just what you see but how you see it. We followed up in part two by discussing how all of the different visual components, from the business cards you hand out to the apparel that your employees wear should complement
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Part 2: How Apple is Proving that Less is More
In part one of this article we took a quick peek at how Apple looked on the web during the late 90′s and at the turn of the century. As you’ll see in part two, the KISS rule is certainly in effect at Apple. So, a lot happened in 4 years since 2002, but you
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Part 1: How Apple is Proving that Less is More
You probably remember the iconic 1984 Superbowl ad with the young woman throwing the hammer at the giant TV screen representative of the large faceless corporations of the time *cough*IBM*cough*. Who would have thought that Apple itself would someday turn into the very dragon it had attempted to slay during the Reagan years? It’s interesting,
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Rebranding Reviews: Tampa Bay Lightning
Note: Point.Click Media was not involved with this project. This is merely a review for study purposes. The Tampa Bay Lightning originated in 1992 as part of the NHL’s modern expansion era during the early 1990’s into the southern United States along with the San Jose Sharks (1991), Anaheim Mighty Ducks (1993) and Florida Panthers
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Rebranding Reviews: MySpace
By Matt Cook Point Click Media Note: Point.Click Media was not involved with this project. This is merely a review for study purposes. Just in case you haven’t been following the evolution chart of social media, let me fill you in. In the beginning there were forums. Forums are a place where users can group
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Rebranding Reviews: The Gap
By Matt Cook Point Click Media Note: Point.Click Media was not involved with this project. This is merely a review for study purposes. You know the Gap. It’s that staple of every overcrowded North American shopping center that’s almost the symbolic image of everything that’s wrong about buying a $47 pair of socks. You’ve seen
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Rebranding Reviews: MapQuest
By Matt Cook Point.Click Media Note: Point.Click Media was not involved with this project. This is merely a review for study purposes. Remember MapQuest? Back in 2002 you felt like you had the technology at hand to build the atomic bomb because MapQuest allowed you to embed their web-based global mapping system right into your
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Part 2: Travelling the Amazon
By Matt Cook Point.Click Media Last week we began looking at how Amazon has solidified itself as a leader in e-commerce without having to undergo any major face lifts or radical changes in layout. We’ve come across two active trends right away that can be attributed to Amazon – the tab menu system and the
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