Category Archives: Latest News

Busting Social Media Myths

Social media platforms are certainly beginning to take over the average user’s browsing habits.  According to Facebook’s own fact sheet page, there are approximately 480 million daily active users on their website alone, accounting for about 30 minutes of activity on average per user, daily.  Twitter’s tweet-per-day average boomed from 27 million in 2010 to

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What Makes a Great Domain Name?

Location, location, location.  That’s the phrase you’ll hear most often when talking about opening a retail business.  A great location can easily set you up for success just for the simple benefit of accessibility.  When it comes to business on the web, domain names can be considered the real estate of the internet. A great

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Why People Are Leaving Your Website

It’s hard enough keeping the lure in water when attracting potential leads on the web.  What bites the big one even more is when that fish takes off with the bait.  Keeping people on your site can be a tough sell, and there are a variety of common problems that can lead to an early

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5 Marketing Tips Straight from Your Kids

Children can certainly be an ambitious breed.  They are so eager to fill their ever-growing little coconuts with more and more knowledge every day.  They are sponges really.  Every kid also eventually sees the value in a dollar, and although they may value that dollar differently than us ‘grown-ups’, it usually doesn’t take them long

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Never Forget Where You Came From

It’s pretty easy to become overly focused on all of the new social media avenues, trending topics and buzz words that are floating around the web.  Hey, of course you want to create that elusive viral campaign that will drive the customers to the front door in droves and gets everyone hot and sweaty, but

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Whoa!

You may have noticed over the past few months that the Point Click Media website has gone stale quicker than a weekend married to Kim Kardashian.  Good news though.  We’ve been busting our hump to get our new revamped website in order and we present it to you today! The biggest addition you’ll notice from

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Writing for the Web: 3 Easy Tips for Newbies

Whether or not you have a background in writing or journalism, if you’re just beginning to write for the web there’s a few things to keep in mind. Of course there are the common sense items to take care of like proper spelling, grammar and punctuation, but here are a few easy little tricks that

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3 Social Media Mistakes to Avoid

We can’t control everything that is said about us on the internet, but that hasn’t stopped many businesses from using the power of social media to drive traffic, increase leads and provide additional customer service.  The added value that social media brings to your marketing budget can be huge as long as you’ve got your

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