Monthly Archives: July 2011
Posted July 27, 2011 in Branding Reviews
Breaking Down Branding – Part 3: Your Logo
In part one of this series we began by explaining how a brand is not just what you see but how you see it. We followed up in part two by discussing how all of the different visual components, from the business cards you hand out to the apparel that your employees wear should complement
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Posted July 13, 2011 in Branding Tips
Breaking Down Branding – Part 2: Visualizing Your Brand
In part one of this series we examined the definition of a brand and how it’s not just what you see. In part two however, we break down branding into visual aspects. To achieve the positive emotional goal that you desire from your audience, your brand likely relies on a series of visuals. These visuals
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