Monthly Archives: October 2010

Transitioning Your Printed Materials to the Web – Part 1: Layouts

By Matt Cook Point Click Media If your business is looking to start leaving a footprint on the web, you should know that it’s not uncommon to start by using existing branding and materials to create a website. Let’s face it, we all have budgets and unless your business is brand spankin’ new or growing

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3 Free Ways to Start Serving Web Ads

By Matt Cook Point Click Media If you’re looking to expand the revenues brought in by your little chunk of real estate on the interwebs and have it begin pulling its own weight, you may want to look at selling advertising. We’ve recently put together a three-part series outlining some things you’ll need to consider

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3 Things To Live By With Social Media

By Matt Cook Point Click Media There’s a good chance that by now you’ve signed up for a Facebook profile, Twitter account or MySpace page at some point. Heck, maybe you’ve been enlisted to all of the above. If you’ve recently decided to take your business into the social media world, you’ll notice that there’s

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Rebranding Reviews: The Gap

By Matt Cook Point Click Media Note: Point.Click Media was not involved with this project. This is merely a review for study purposes. You know the Gap. It’s that staple of every overcrowded North American shopping center that’s almost the symbolic image of everything that’s wrong about buying a $47 pair of socks. You’ve seen

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